Windows Phone Launch & Retail Rollout

INDUSTRY:

TECHNOLOGY

CLIENT:

MICROSOFT

EXECUTION:

EXHIBIT / RETAIL

from wow to worldwide.

When Microsoft launched Windows Phone 7 Series at Mobile World Congress, they wanted more than a press moment—they wanted a tactile first impression. We delivered just that: a suite of interactive demos that let attendees flick, swipe, and gesture through the new OS on massive touchscreens. From the main stage to the lounge, press and public alike lined up to experience the interface hands-on. The multi-touch experience emulated the phone’s UI in real-time. It was fast, immersive, and unmissable.

Did I mention they only gave us 4 weeks to design and build this?

rollout.

After the successful debut, Microsoft came back with a bigger ask: take it global. We designed and deployed a retail kiosk version of the Windows Phone experience across 6,000+ stores worldwide—on a six-month timeline. With centralized management and update control from Seattle, the system scaled without compromise. One OS, one story, one seamless experience—from the showroom floor in Barcelona to retail shelves around the world.