Razorfish Labs

INDUSTRY:

REAL ESTATE

CLIENT:

RAZORFISH

EXECUTION:

R&D LABS

where what’s next gets built.

To put innovation at the center of business growth across Razorfish, Luke led the launch of a global network of Emerging Experience Labs—beginning in Atlanta, then expanding to San Francisco, New York, and Berlin. These labs were designed to turn ideas into action, offering rapid prototyping, product incubation, and cutting-edge research across VR, AR, computer vision, and customer experience. From retail transformation and AI prototyping to immersive storytelling and emerging UI paradigms, the Labs enabled clients and teams to move faster, think bigger, and make the future tangible.

where vision became velocity

As the founding creative leader of the Emerging Experiences practice, I didn’t just help define the work—I helped make the case for where, how, and why it needed to exist. The momentum we created through early client wins and groundbreaking activations (from Delta to Microsoft) gave Publicis the confidence to invest in permanent R&D Labs. I helped launch and lead the first of these in Atlanta, then expanded the model to San Francisco, New York, and Berlin.

The Labs offered rapid prototyping, retail transformation, and product incubation capabilities to global brands. We explored everything from VR to conversational UI to spatial computing and ran workshops that turned C-suite curiosity into funded initiatives. These spaces weren’t ivory towers; they were pressure cookers of experimentation.

A few of the key offerings of the Emerging Experience Lab are: