Nutrilite Health Institute

INDUSTRY:

HEALTH

CLIENT:

NUTRILITE

EXECUTION:

EXHIBIT

a global storytelling platform

Nutrilite set out to reimagine how visitors engage with its global health and wellness brand at the company’s R&D and education facility. The goal was to create a welcoming and inspiring experience that honors the company’s scientific legacy while celebrating its worldwide impact. My team was brought in to design an immersive, multilingual platform that could communicate Nutrilite’s story in a compelling and scalable way.

challenge.

The Nutrilite team needed a memorable way to introduce guests—often partners, associates, and VIPs—to its history of innovation and commitment to optimal health. The solution had to feel both personal and global, merging storytelling, technology, and science into a seamless experience. A key challenge was designing for flexibility, so the multi-lingual platform could evolve with the brand over time.

solution.

Our team created a high-impact digital environment anchored by a 30-foot interactive media wall, giving visitors a tactile and visual gateway into the Nutrilite story. The experience blends sweeping visuals, motion design, and touch interfaces to highlight the company’s legacy, scientific leadership, and global footprint. Nearby kiosks offer rich, multilingual content that dives deeper into the backgrounds of Nutrilite’s founders, scientists, and wellness philosophies. As Creative Director, I guided the experience strategy and design direction, working closely with developers and brand stakeholders to ensure the solution was both future-proof and flexible for ongoing content updates and localization.

result.

Established a signature brand moment for every visitor entering the R&D center
Extended brand storytelling across multiple languages and cultures
Created a modular platform that can scale globally and evolve with future initiatives
Deepened associate and partner engagement by making Nutrilite’s mission tangible and interactive