Microsoft + Co-Shopping
INDUSTRY:
RETAIL
CLIENT:
CLIENT:
EXECUTION:
RETAIL INNOVATION
result.
Microsoft came to us with a challenge: enhance in-store retail engagement, fast. In response, we concepted and created a co-shopping experience on our Razorshop product—a live prototype of where customer digital engagement is headed. Transparent touchscreen screens (for vending or window displays). NFC-enabled devices (so users could tap-and-go). Multi-screen Surface demos. And co-shopping ecosystem where in-store and remote collaboration merged in real-time. All built in weeks—designed to prove what’s possible.
• Showcased at NRF and CES events
• Installed in the Microsoft Retail Innovation Center
Project
Retail Innovation
Omnichannel Strategy
Technology Exhibit
Role
Practice Lead
Experience Strategy Director
Creative Director
Product Manager
