Mercedes-Benz Dealer Tools

INDUSTRY:

AUTOMOTIVE

CLIENT:

MERCEDES-BENZ USA

EXECUTION:

CONNECTED RETAIL

designed to impress. engineered to engage.

What happens when your brand is all about refinement, but your dealerships still feel like '98? Mercedes-Benz wanted more than polish, they wanted presence. So we brought them a digital showroom experience as premium as their vehicles.

challenge.

Mercedes-Benz needed to modernize over 350 dealership locations across North America and Canada to reflect their online brand promise. But this wasn’t just about shiny new screens. The experience had to unify the at-home research journey with in-dealership storytelling—without compromising on brand elegance.

solution.

Drawing from the brand’s signature sophistication, we developed a touchscreen platform that made exploring a car feel as refined as driving one. Our experience architects and tech leads worked hand-in-hand with the client and fabricators to design something sleek, tactile, and built to scale. I guided the team through concept reviews, ensured adherence to brand standards, and partnered with the Mercedes brand team to bring premium storytelling to the sales floor.

results.

350+ dealerships equipped across North America
Seamless integration between online research and in-store exploration
Elevated customer satisfaction and associate confidence

Why it matters

The future of automotive retail isn’t about hard sells, it’s about soft landings. This experience allowed Mercedes-Benz to blur the lines between online research and showroom engagement, giving customers more control and confidence at every touchpoint, and glide into a decision with the grace of a Benz on cruise control.