J.P. Morgan Global Street

INDUSTRY:

FINANCE

CLIENT:

J.P. MORGAN

EXECUTION:

BRAND ACTIVATION

making markets move.

At the U.S. Open, fans came for the forehands—but left talking about finance. J.P. Morgan’s brand experience transformed a suite-level lounge into a dynamic, data-driven journey through their global impact. The message? They don’t just observe the global economy—they shape it.

Challenge

J.P. Morgan’s print campaign about their global economic expertise wasn’t hitting hard enough. They needed something experiential—something that would make high-value guests stop, interact, and walk away with a more visceral understanding of the brand’s reach and relevance.

solution.

Our team created an immersive interactive wall experience for the U.S. Open hospitality suite, inviting VIP guests to explore J.P. Morgan’s global presence through intuitive gesture-based interactions. With a wave or a swipe, users could dive into animated vignettes—showcasing economic insights, global projects, and even a few fun stats about the day’s top tennis talent. The large-format wall, designed for high visibility and elegance, served as a physical and intellectual centerpiece, marrying entertainment and education in real-time.